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Tiffany PHAM ; David Khoi PHAM ; Andrew Thu PHAM | New-York [Etats-Unis] : Taylor & Francis Group | 2013Whether you are a CEO, CFO, board member, or an IT executive, From Business Strategy to Information Technology Roadmap: A Practical Guide for Executives and Board Members lays out a practical, how-to approach to identifying business strategies [...]Ouvrage
Stacy HOLMAN JONES, Auteur ; Tony E. ADAMS, Auteur ; Carolyn ELLIS, Auteur | New-York [Etats-Unis] : Taylor & Francis Group | 2013In this definitive reference volume, almost fifty leading thinkers and practitioners of autoethnographic research—from four continents and a dozen disciplines—comprehensively cover its vision, opportunities and challenges. Chapters address the t[...]Ouvrage
This book provides you with theory and practical applications from all arts management perspectives including planning, marketing, finance, economics, organization, staffing, and group dynamics. Regardless of whether you are a manager in a theat[...]Ouvrage
Gerard HASTINGS, Auteur ; Christine DOMEGAN, Auteur | New-York [Etats-Unis] : Taylor & Francis Group | 2014Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. Beyond this simple definition, social marketing offers an alternative to the standard Western economic model of con[...]
