Détail de l'éditeur
Documents disponibles chez cet éditeur (72)
Document électronique
This shortform textbook explores practical applications of how business ethics impacts working lives, allowing readers to reflect on their own moral compass through the use of ethical dilemmas. Highlighting the extensive breadth of issues relate[...]Ouvrage
David GOODMAN, Directeur de publication ; E. Mélanie DUPUIS, Directeur de publication ; Michaël K. GOODMAN, Directeur de publication | Routledge | 2014Farmers’ markets, veggie boxes, local foods, organic products and Fair Trade goods – how have these once novel, "alternative" foods, and the people and networks supporting them, become increasingly familiar features of everyday consumption? Are [...]Versions multiples
In the context of great economic turmoil and uncertainty, the emergent conflict between continued globalisation and growing economic nationalism means that a geographical economic perspective has never been so important. An Introduction to Econo[...]Ouvrage
This book, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with ide[...]Document électronique
First published in 1987, this book provides a stimulating introduction to artificial intelligence (AI) - the science of thinking machines. After a general introduction to AI, including its history, tools, research methods, and its relation to ps[...]Document électronique
Noura METAWA, Auteur ; M. Kabir HASSAN, Auteur ; Saad METAWA, Auteur ; Saad METAWA | Routledge | 2022This book presents a collection of high-quality contributions on the state-of-the-art in Artificial Intelligence and Big Data analysis as it relates to financial risk management applications. It brings together, in one place, the latest thinking[...]Document électronique
Cory NG, Auteur ; John ALARCON, Auteur | RoutledgeArtificial Intelligence in Accounting: Practical Applications was written with a simple goal: to provide accountants with a foundational understanding of AI and its many business and accounting applications. I[...]Ouvrage
Ouvrage
Recent research has shown that brands are interpreted in multiple ways, prompting an illuminating reconsideration of how branding 'works', and shifting attention from producers to consumer response in order to understand how this interaction cre[...]Document électronique
Business Issues in the Arts is a text designed to address some of the most prescient business issues that nonprofit arts organizations face today. This text is not a how-to but an in-depth dive into fourteen topics and their associated theories [...]Versions multiples
Bérangère DESCHAMPS, Auteur ; Audrey MISSONIER, Auteur ; Catherine THEVENARD-PUTHOD, Auteur ; Paulette ROBIC, Auteur ; Et al. | Routledge | 2020This book deals with business transfer as a whole, following a logic of continuity and sustainability for the transferred firm. It offers a refreshing point of view on business transfers, in terms of both the process and the actors, and from bot[...]Ouvrage
Heewon CHANG, Auteur ; Faith Wambura NGUNJIRI, Auteur ; Kathy-Ann C. HERNANDEZ, Auteur | Routledge | 2013It sounds like a paradox: How do you engage in autoethnography collaboratively? Heewon Chang, Faith Ngunjiri, and Kathy-Ann Hernandez break new ground on this blossoming new array of research models, collectively labeled Collaborative Autoethnog[...]Ouvrage
In this clear and coherent overview, Professor Knud Illeris has collated chapters that explain both the complex frameworks in which learning takes place and the specific facets of learning. Each international expert provides either a seminal tex[...]Nouveauté
Document électronique
Corporate sustainability needs a rethink. We have entered the human-influenced Anthropocene age, and we are witnessing accelerating changes in Earth system processes. Businesses' current initiatives, such as product innovation and pollution redu[...]Ouvrage
Goods are imbued with meanings and uses by their producers. When they are exported, they can act as a means of communication or domination. However, there is no guarantee that the intentions of the producer will be recognized, much less respecte[...]Ouvrage
Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM [...]Versions multiples
The book is split into three parts. Part I provides an introduction to the field of ethics, philosophy and philosophy of science, three ethical frameworks - virtue ethics, utilitarian ethics and communitarian ethics - and the notion of ethical h[...]Document électronique
If you don't offer great customer experience, your main competitors will take away 50% of your business. Period. Gone are the days where businesses could simply offer an 'OK' experience-and get away with it. In today's hypercompetitive environme[...]Ouvrage
This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to ana[...]Ouvrage
Aleksej HEINZE, Auteur ; Gordon FLETCHER, Auteur ; Tahir RASHID, Auteur ; Ana CRUZ | Routledge | 2017Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those le[...]Document électronique
In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following: new geographical market development, such a[...]Ouvrage
Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology plat[...]Document électronique
What is 'digital health'? And what are its implications for medicine and healthcare, and for individual citizens and society? Digital health is of growing interest to policymakers, clinicians and businesses. It is underpinned by promise and opti[...]Ouvrage
Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create eff[...]Ouvrage
Aimed at assisting doctoral candidates and early-career researchers and their supervisors globally, this book is the first of its type to address the challenges faced by students when proposing new programs of research in the disciplines of gend[...]Ouvrage
E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer". The book connects digital marketing topics to the traditional marketing framework, making it easier [...]Document électronique
Effective management teams and organizational behavior : a research-based model for team development
Most contemporary organizations use management teams to manage and coordinate their businesses at all levels of the organizational hierarchy. Management teams typically set overall goals, strategies, and priorities, making vital organizational d[...]Document électronique
Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organisations; yet, scholarly resource materials to assist in honing skills and competencies have not kept pace. This well renowned textbook guides student[...]Ouvrage
Federica BICCHI, Directeur de publication ; Niklas BREMBERG, Directeur de publication ; Donoxti BAYLON, Auteur | Routledge | 2018This book aims to show practice approaches at work in the fields of European diplomacy and security broadly conceived. It sets out to provide readers with a hands-on sense of where research on social practices and European diplomacy, securit[...]Document électronique
Through a witty and engaging style the author invites readers to consider their character authenticity at work. The book is for people who want to do the right thing, but may not be sure what that means, how to go about it, or how to withstand t[...]Document électronique
Food and food markets still enjoy a pivotal role in the world economy and the international food industry is moving towards greater consolidation and globalization, with increased vertical integration and changes to market structure. Companies g[...]Ouvrage
It illustrates the lively research activity in the field of accounting and management history in France, thus contributing to the dissemination of French research on an international scale. Based on a collection of diverse papers by French histo[...]Ouvrage
Document électronique
Global Business Intelligence refers to an organization’s ability to gather, process and analyze pertinent international information in order to make optimal business decisions in a timely manner. With a challenging economic and geopolitical envi[...]Document électronique
This book presents a balanced, research-based perspective combined with a practical outlook on the current issues faced by the ethical, biotech, and generic segments of the pharmaceutical industry. It integrates an analytical approach with a glo[...]Ouvrage
The constraints of geography are shrinkin and the world is becoming a single place. Globalization and the global society are increasingly occupying the centre of sociological debates. Widely discussed by journalists and a key goal for many busin[...]Document électronique
Globalization and Capitalist Geopolitics is concerned with the nature of corporate power against the backdrop of the decline of the West and the struggle by non-western states to challenge and overcome domination of the rest of the world by the [...]Ouvrage
It blends a rigorous theoretical introduction to industrial organization with empirical data, real-world applications and case studies. The book also supports students with a range of problems and exercises, and definitions of key terms and conc[...]Ouvrage
Smart, strategic inventory management delivers competitive advantage, yet Stock Turn trends show that little seems to change. Sustainable improvement through increasing control of systems and processes generates savings that can, in turn, be inv[...]Ouvrage
Josao J. FERREIRA, Directeur de publication ; Léo-Paul DANA, Directeur de publication ; Vanessa RATTEN, Directeur de publication | Routledge | 2017The book aims to provide insights into and discussion on how firms combine entrepreneurial action that creates new opportunities for industries, regions and economies. This book is first of its kind to link knowledge management perspectives to s[...]Ouvrage
The best practices in corporate sustainability performance are no longer the exclusive domain of companies like Ben & Jerry’s or The Body Shop, as they were a decade ago; now, large, multinational companies like G.E. and Wal-Mart are leading the[...]Ouvrage
Document électronique
Offering insight into effectively managing growing complexity and fragmentation in digital technology, this book provides practical management strategies to address external and internal challenges of digital governance. External challenges incl[...]Document électronique
This new edition of Managing a Global Workforceprovides balanced and contemporary coverage of human resource management in the international marketplace. Directed at future general managers and international executives, rather than HR specialist[...]Ouvrage
This book is a manifesto. It is about rethinking performance autoethnography, about the formation of a critical performative cultural politics, about what happens when everything is already performative, when the dividing line between performati[...]Document électronique
Dariusz SIEMIENIAKO, Auteur ; Maciej MITREGA, Auteur ; Hannu MAKKONEN, Auteur ; Gregor PFAJFAR, Auteur | Routledge | 2023Focusing on the issue of power as the main building block of relationships between business buyers and sellers, this book explains the complex nature of power with its multidimensional and multi-directional character. As a complex construct, int[...]Ouvrage
Rob van TULDER, Directeur de publication ; Eveline van MIL, Directeur de publication | Routledge | 2023The basic function of companies is to add value to society. Profits are a means to an end, not an end in itself. The ability of companies to innovate, scale and invest provides them with a powerful base for positive change. But companies are als[...]Ouvrage
What can prosperity possibly mean in a world of environmental and social limits? The publication of Prosperity without Growth was a landmark in the sustainability debate. Tim Jackson?s piercing challenge to conventional economics openly question[...]Document électronique
In recent years empirical studies, informal surveys and firsthand observations have all confirmed the increasing prevalence of psychopathology among our active workforce. As clinicians and employers have started to recognize that continuing to w[...]Ouvrage
Sebastian B. REICHE, Éditeur scientifique ; Günter K. STAHL, Éditeur scientifique ; Mark E. MENDENHALL, Éditeur scientifique ; Gary R. ODDOU, Éditeur scientifique | Routledge | 2017This new edition examines the interactions between people, cultures, and human resource systems in a wide variety of regions throughout the world. Taking account of recent developments in the international human resources management (IHRM) field[...]Document électronique
Research Methods for Operations Management, second edition, is a toolkit of research approaches primarily for advanced students and beginner researchers but also a reference book for any researcher in OM. Many students begin their career in rese[...]Ouvrage
This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new[...]Document électronique
Neuroeconomics has emerged as a paradigmatic field where neuroscience and the social sciences are integrated in one analytical and empirical approach. However, the different disciplines involved often only relate to each other via the shared obj[...]Ouvrage
Robert D. GALLIERS, Auteur ; Dorothy E. LEIDNER, Auteur ; Boyka SIMEONOVA, Auteur | Routledge | 2020This fifth edition has been brought fully up to date with recent developments in the management of information systems, including digital transformation strategy, the issues surrounding big data and algorithmic decision-making. The book provides[...]Ouvrage
Superior Customer Value is a state-of-the-art guide to designing, implementing, and evaluating a customer value strategy in service, technology, and information-based organizations. A customer-centric culture provides focus and direction for an [...]Ouvrage
In this timely exploration of sustainable actions, Christian Berg unpacks the complexity in understanding the barriers we face in moving towards a sustainable future, providing solution perspectives for every level from individuals to government[...]Ouvrage
The Dynamics of Managing Diversity was one of the first books to respond to growing academic coverage of the topic of diversity management at degree level. This fourth edition has been fully updated to reflect new working practices, statistical [...]Ouvrage
Drawing from a variety of experts in an industry that has seen major disruptions and technology advancements since the third edition, The Movie Business Book offers a comprehensive, authoritative overview of this fascinating, global business. A[...]Document électronique
Negotiation is more than buying and selling, more than winning and more than streetwise manipulation; it's creating a successful deal that will lead to a fruitful relationship with the other party. In this book, the author demonstrates how we ca[...]Document électronique
Martin PARKER, Auteur ; George CHENEY, Auteur ; Valérie FOURNIER, Auteur ; Chris LAND, Auteur | Routledge | 2014Despite the Great Recession, slightly different forms of global capitalism are still portrayed as the only game in town by the vast majority of people in power in the world today. Unbridled growth, trade liberalisation, and competition are advoc[...]Ouvrage
Anne-Sophie FERNANDEZ, Directeur de publication ; Paul CHIAMBARETTO ; Frédéric LE ROY, Directeur de publication ; Wojciech CZAKON, Directeur de publication | Routledge | 2018As more and more strategic alliances are forged between competitors, a dedicated word has been coined to described this strategy: coopetition. Coopetition strategy research began in the early 1990s and has been steadily increasing; yet, a global[...]Document électronique
Anshuman PRASAD, Auteur ; Pushkala PRASAD, Auteur ; Albert J. MILLS ; Jean Helms MILLS | RoutledgeThe scholarly field of Critical Management Studies (CMS) is in a state of flux. Against a backdrop of dramatic global shifts, CMS scholarship has lately taken a number of new and exciting directions and, at times, challenged older critical voice[...]Ouvrage
This Routledge Companion provides a timely and authoritative overview of cross-cultural management as an academic domain and field of practice for academics and students. With contributions from over 60 authors from 20 countries, the book is org[...]Document électronique
An important reference work on a practice that is needed more than ever in a VUCA world, this book helps readers understand the importance of responsible and constructive practices and behavior in leadership. The broad approach to inclusive lead[...]Ouvrage
Raza A. MIR, Directeur de publication ; Hugh WILLMOTT, Directeur de publication ; Michelle GREENWOOD, Directeur de publication | Routledge | 2016This book provides a wide-ranging overview of the significance of philosophy in organizations. The volume brings together a veritable "who's-who" of scholars that are acclaimed international experts in their specialist subject within organizatio[...]Ouvrage
Stephen CHARTERS, Auteur ; Marion DEMOSSIER, Auteur ; Jacqueline DUTTON, Auteur ; Franck CELHAY, Auteur ; Et al. | Routledge | 2022"The link between culture and wine reaches back into the earliest history of humanity. The Routledge Handbook of Wine and Culture brings together a newly comprehensive, interdisciplinary overview of contemporary research and thinking on how wine[...]Document électronique
The book provides representative coverage of the full range of social science engagements with the AI revolution, from employment and jobs to education and new digital skills to automated technologies of military warfare and the future of ethics[...]Ouvrage
For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically-rathe[...]Ouvrage
Women accomplish nearly two-thirds of total work around the world (including household duties), comprise one-third of the formal labor force, but women receive one-tenth of the world's income and own only one-hundredth of the world’s property. E[...]Ouvrage
n an era of globalization, trade in goods and cross-border services and capital flows play a key role in determining the economic growth path of countries. Over the last two decades, countries have embarked on several alternate tracks to liberal[...]Ouvrage
Markus A. HOLLERER, Directeur de publication ; Theo VAN LEUWEN, Directeur de publication ; Dennis JANCSARY, Directeur de publication | Routledge | 2019This volume brings together two hitherto disparate domains of scholarly inquiry: organization and management studies on the one hand, and the study of visual and multimodal communication on the other. Within organization and management studies i[...]
