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This shortform textbook explores practical applications of how business ethics impacts working lives, allowing readers to reflect on their own moral compass through the use of ethical dilemmas. Highlighting the extensive breadth of issues relate[...]Ouvrage
David GOODMAN, Directeur de publication ; E. Mélanie DUPUIS, Directeur de publication ; Michaël K. GOODMAN, Directeur de publication | Routledge | 2014Farmers’ markets, veggie boxes, local foods, organic products and Fair Trade goods – how have these once novel, "alternative" foods, and the people and networks supporting them, become increasingly familiar features of everyday consumption? Are [...]Versions multiples
In the context of great economic turmoil and uncertainty, the emergent conflict between continued globalisation and growing economic nationalism means that a geographical economic perspective has never been so important. An Introduction to Econo[...]Ouvrage
This book, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with ide[...]Document électronique
First published in 1987, this book provides a stimulating introduction to artificial intelligence (AI) - the science of thinking machines. After a general introduction to AI, including its history, tools, research methods, and its relation to ps[...]Document électronique
Noura METAWA, Auteur ; M. Kabir HASSAN, Auteur ; Saad METAWA, Auteur ; Saad METAWA | Routledge | 2022This book presents a collection of high-quality contributions on the state-of-the-art in Artificial Intelligence and Big Data analysis as it relates to financial risk management applications. It brings together, in one place, the latest thinking[...]Document électronique
Cory NG, Auteur ; John ALARCON, Auteur | RoutledgeArtificial Intelligence in Accounting: Practical Applications was written with a simple goal: to provide accountants with a foundational understanding of AI and its many business and accounting applications. I[...]Ouvrage
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Recent research has shown that brands are interpreted in multiple ways, prompting an illuminating reconsideration of how branding 'works', and shifting attention from producers to consumer response in order to understand how this interaction cre[...]Document électronique
Conversational effectiveness is a barometer of human thriving and facilitating insightful conversations is a powerful method for accelerating psychological change and collaboration. This ground-breaking professional book provides a map of Breakt[...]Document électronique
Business Issues in the Arts is a text designed to address some of the most prescient business issues that nonprofit arts organizations face today. This text is not a how-to but an in-depth dive into fourteen topics and their associated theories [...]Versions multiples
Bérangère DESCHAMPS, Auteur ; Audrey MISSONIER, Auteur ; Catherine THEVENARD-PUTHOD, Auteur ; Paulette ROBIC, Auteur ; Et al. | Routledge | 2020This book deals with business transfer as a whole, following a logic of continuity and sustainability for the transferred firm. It offers a refreshing point of view on business transfers, in terms of both the process and the actors, and from bot[...]Ouvrage
Heewon CHANG, Auteur ; Faith Wambura NGUNJIRI, Auteur ; Kathy-Ann C. HERNANDEZ, Auteur | Routledge | 2013It sounds like a paradox: How do you engage in autoethnography collaboratively? Heewon Chang, Faith Ngunjiri, and Kathy-Ann Hernandez break new ground on this blossoming new array of research models, collectively labeled Collaborative Autoethnog[...]Ouvrage
In this clear and coherent overview, Professor Knud Illeris has collated chapters that explain both the complex frameworks in which learning takes place and the specific facets of learning. Each international expert provides either a seminal tex[...]Document électronique
Corporate sustainability needs a rethink. We have entered the human-influenced Anthropocene age, and we are witnessing accelerating changes in Earth system processes. Businesses' current initiatives, such as product innovation and pollution redu[...]Ouvrage
Goods are imbued with meanings and uses by their producers. When they are exported, they can act as a means of communication or domination. However, there is no guarantee that the intentions of the producer will be recognized, much less respecte[...]Ouvrage
Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM [...]Versions multiples
The book is split into three parts. Part I provides an introduction to the field of ethics, philosophy and philosophy of science, three ethical frameworks - virtue ethics, utilitarian ethics and communitarian ethics - and the notion of ethical h[...]Document électronique
If you don't offer great customer experience, your main competitors will take away 50% of your business. Period. Gone are the days where businesses could simply offer an 'OK' experience-and get away with it. In today's hypercompetitive environme[...]Ouvrage
This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to ana[...]Ouvrage
Aleksej HEINZE, Auteur ; Gordon FLETCHER, Auteur ; Tahir RASHID, Auteur ; Ana CRUZ | Routledge | 2017Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those le[...]Document électronique
In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following: new geographical market development, such a[...]Ouvrage
Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology plat[...]Document électronique
What is 'digital health'? And what are its implications for medicine and healthcare, and for individual citizens and society? Digital health is of growing interest to policymakers, clinicians and businesses. It is underpinned by promise and opti[...]
