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Alessandro CORSI, Directeur de publication ; Filippo BARBERA, Directeur de publication ; Egidio DANSERO, Directeur de publication | Palgrave Macmillan | 2018In recent years, Alternative Food Networks (AFNs) have been a key issue both in the scientific community and in public debates. This is due to their profound implications for rural development, local sustainability, and bio-economics. This edite[...]
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This textbook investigates the linkages betweeen energy-commodities markets and the economy and incorporates different aspects of the energy market, organizing the relevant material in two distinct parts. (source : 4 ème de couverture)
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A thoroughly updated second edition of the bestselling book Asian Brand Strategy, Martin Roll provides a comprehensive framework for understanding Asian branding strategies and Asian brands, based on new research and supported throughout by a we[...]
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This engaging and highly regarded book takes readers through the key stages of their PhD research journey, from the initial ideas through to successful completion and publication. It gives helpful guidance on forming research questions, organisi[...]
Document électronique
Suzanna PRIEST, Auteur ; Neil STENHOUSE, Collaborateur | Palgrave Macmillan | Palgrave studies in media and environmental communication | 2016This book asks and answers the question of what communication research and other social sciences can offer that will help the global community to address climate change by identifying the conditions that can persuade audiences and encourage coll[...]
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Recent large-scale corporate collapses, such as Lehman Brothers, Enron, Worldcom, and Parmalat, highlight the implosion of traditional models of fraud prevention. By focusing on risk factors at the micro level, they have failed to take into acco[...]
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Bernard GARRETTE, Auteur ; Corey PHELPS, Auteur ; Olivier SIBONY, Auteur | Palgrave Macmillan | 2018Solving complex problems and selling their solutions is critical for personal and organizational success. For most of us, however, it doesn't come naturally and we haven't been taught how to do it well. Research shows a host of pitfalls trips us[...]
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This book argues that separation consciousness has kept a collective demand for corporate social responsibility at bay, even providing justification for business to neglect society. Yet there are signs that separation consciousness is being repl[...]
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Neha CHATWANI, Directeur de publication ; Marc HURWITZ, Auteur ; Koen MARICHAL, Auteur ; Jesse SEGERS, Auteur ; Et al., Auteur | Palgrave Macmillan | 2018Addressing the area of shared leadership, also known as collective or distributed leadership, this edited book embraces the underlying idea that leadership is a dynamic process that intersects closely with followership. While some authors prese[...]
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This volume explores cultural innovation and transformation as revealed through the emergence of new media genres. New media have enabled what impresses most observers as a dizzying proliferation of new forms of communicative interaction and cul[...]
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Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge. (source éditeur)
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Byoungho JIN, Auteur ; Elena CEDROLA, Éditeur scientifique | Palgrave Macmillan | Palgrave studies in practice | 2017Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epi[...]
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Mustafa F. OZBILGIN, Auteur ; Ahu TATLI, Auteur ; Karsten JONSEN, Auteur | Palgrave Macmillan | 2015Global Diversity Management provides a rigorous and methodological toolkit for assessing diversity management techniques and strategies. The multi-layered and multi-level global approach contextualizes the issues and provides a comprehensive und[...]
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This book offers an overview of haptic sensation and its influence on consumers' behaviour, especially in dual and mediated environments where products are accessible through an interface. After almost three decades, marketers have reached a cri[...]
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Ronan CARBERY, Directeur de publication ; Christine CROSS, Directeur de publication | Palgrave Macmillan | 2015The field of human resource development (HRD) has emerged as one of the most dynamic and multifaceted areas of business and management for both academics and practitioners. Human Resource Development: A Concise Introduction is an engaging and su[...]
