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Alessandro CORSI, Directeur de publication ; Filippo BARBERA, Directeur de publication ; Egidio DANSERO, Directeur de publication | Palgrave Macmillan | 2018In recent years, Alternative Food Networks (AFNs) have been a key issue both in the scientific community and in public debates. This is due to their profound implications for rural development, local sustainability, and bio-economics. This edite[...]Ouvrage
A thoroughly updated second edition of the bestselling book Asian Brand Strategy, Martin Roll provides a comprehensive framework for understanding Asian branding strategies and Asian brands, based on new research and supported throughout by a we[...]Ouvrage
Recent large-scale corporate collapses, such as Lehman Brothers, Enron, Worldcom, and Parmalat, highlight the implosion of traditional models of fraud prevention. By focusing on risk factors at the micro level, they have failed to take into acco[...]Document électronique
This book argues that separation consciousness has kept a collective demand for corporate social responsibility at bay, even providing justification for business to neglect society. Yet there are signs that separation consciousness is being repl[...]Ouvrage
Neha CHATWANI, Directeur de publication ; Marc HURWITZ, Auteur ; Koen MARICHAL, Auteur ; Jesse SEGERS, Auteur ; Et al., Auteur | Palgrave Macmillan | 2018Addressing the area of shared leadership, also known as collective or distributed leadership, this edited book embraces the underlying idea that leadership is a dynamic process that intersects closely with followership. While some authors prese[...]Document électronique
This volume explores cultural innovation and transformation as revealed through the emergence of new media genres. New media have enabled what impresses most observers as a dizzying proliferation of new forms of communicative interaction and cul[...]Nouveauté
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Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge. (source éditeur)Document électronique
Byoungho JIN, Auteur ; Elena CEDROLA, Éditeur scientifique | Palgrave Macmillan | Palgrave studies in practice | 2017Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epi[...]Ouvrage
Mustafa F. OZBILGIN, Auteur ; Ahu TATLI, Auteur ; Karsten JONSEN, Auteur | Palgrave Macmillan | 2015Global Diversity Management provides a rigorous and methodological toolkit for assessing diversity management techniques and strategies. The multi-layered and multi-level global approach contextualizes the issues and provides a comprehensive und[...]Document électronique
This book offers an overview of haptic sensation and its influence on consumers' behaviour, especially in dual and mediated environments where products are accessible through an interface. After almost three decades, marketers have reached a cri[...]Versions multiples
Tomasz MIZIOLEK, Auteur ; Ewa FEDER-SEMPACH, Auteur ; Adam ZAREMBA, Auteur | Palgrave Macmillan | 2020This book presents the economic foundation of international equity investments providing a practical guide to invest in international equity exchange-traded funds (ETFs). It shows how to gain exposure to foreign stock markets through both theore[...]Ouvrage
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This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams a[...]Ouvrage
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The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case stu[...]
