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A thoroughly updated second edition of the bestselling book Asian Brand Strategy, Martin Roll provides a comprehensive framework for understanding Asian branding strategies and Asian brands, based on new research and supported throughout by a we[...]
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Recent large-scale corporate collapses, such as Lehman Brothers, Enron, Worldcom, and Parmalat, highlight the implosion of traditional models of fraud prevention. By focusing on risk factors at the micro level, they have failed to take into acco[...]
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This book argues that separation consciousness has kept a collective demand for corporate social responsibility at bay, even providing justification for business to neglect society. Yet there are signs that separation consciousness is being repl[...]
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Neha CHATWANI, Directeur de publication, rédacteur en chef ; Marc HURWITZ, Auteur ; Koen MARICHAL, Auteur ; Jesse SEGERS, Auteur ; Et al., Auteur | [S.l.] : Palgrave Macmillan | 2018Addressing the area of shared leadership, also known as collective or distributed leadership, this edited book embraces the underlying idea that leadership is a dynamic process that intersects closely with followership. While some authors prese[...]
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Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge. (source éditeur)
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Byoungho JIN, Auteur ; Elena CEDROLA, Editeur scientifique | [S.l.] : Palgrave Macmillan | Palgrave studies in practice | 2017Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epi[...]
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Mustafa F. OZBILGIN, Auteur ; Ahu TATLI, Auteur ; Karsten JONSEN, Auteur | [S.l.] : Palgrave Macmillan | 2015Global Diversity Management provides a rigorous and methodological toolkit for assessing diversity management techniques and strategies. The multi-layered and multi-level global approach contextualizes the issues and provides a comprehensive und[...]
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This book offers an overview of haptic sensation and its influence on consumers' behaviour, especially in dual and mediated environments where products are accessible through an interface. After almost three decades, marketers have reached a cri[...]Nouveauté
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Marianna SIGALA, Auteur ; Richard N. S. ROBINSON, Editeur scientifique | [S.l.] : Palgrave Macmillan | 2019This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams a[...]
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The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case stu[...]
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Philosophy of Leadership has been written to arouse curiosity, not to satisfy it. The authors point out ideas about leadership which draw upon both ancient and modern wisdom. This book develops a philosophy of leadership by tracing the evolution[...]
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Corporate innovation and entrepreneurship are more important than ever to create and sustain growth opportunities. This book deals with the challenge of how to speed up innovation and entrepreneurial initiatives to sustain corporate growth, by f[...]
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First published in 1995, "Strategies for Asia Pacific" has established itself as the leading book on strategic analysis related to firms, markets, business cultures and logic in the Asia Pacific region. Recommended by "The Economist" as one of t[...]
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