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Alessandro CORSI, Directeur de publication ; Filippo BARBERA, Directeur de publication ; Egidio DANSERO, Directeur de publication | Palgrave Macmillan | 2018In recent years, Alternative Food Networks (AFNs) have been a key issue both in the scientific community and in public debates. This is due to their profound implications for rural development, local sustainability, and bio-economics. This edite[...]Ouvrage
This textbook investigates the linkages betweeen energy-commodities markets and the economy and incorporates different aspects of the energy market, organizing the relevant material in two distinct parts. (source : 4 ème de couverture)Ouvrage
A thoroughly updated second edition of the bestselling book Asian Brand Strategy, Martin Roll provides a comprehensive framework for understanding Asian branding strategies and Asian brands, based on new research and supported throughout by a we[...]Ouvrage
This engaging and highly regarded book takes readers through the key stages of their PhD research journey, from the initial ideas through to successful completion and publication. It gives helpful guidance on forming research questions, organisi[...]Nouveauté
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Suzanna PRIEST, Auteur ; Neil STENHOUSE, Collaborateur | Palgrave Macmillan | Palgrave studies in media and environmental communication | 2016This book asks and answers the question of what communication research and other social sciences can offer that will help the global community to address climate change by identifying the conditions that can persuade audiences and encourage coll[...]Ouvrage
Recent large-scale corporate collapses, such as Lehman Brothers, Enron, Worldcom, and Parmalat, highlight the implosion of traditional models of fraud prevention. By focusing on risk factors at the micro level, they have failed to take into acco[...]Document électronique
Bernard GARRETTE, Auteur ; Corey PHELPS, Auteur ; Olivier SIBONY, Auteur | Palgrave Macmillan | 2018Solving complex problems and selling their solutions is critical for personal and organizational success. For most of us, however, it doesn't come naturally and we haven't been taught how to do it well. Research shows a host of pitfalls trips us[...]Document électronique
This book argues that separation consciousness has kept a collective demand for corporate social responsibility at bay, even providing justification for business to neglect society. Yet there are signs that separation consciousness is being repl[...]Ouvrage
Neha CHATWANI, Directeur de publication ; Marc HURWITZ, Auteur ; Koen MARICHAL, Auteur ; Jesse SEGERS, Auteur ; Et al., Auteur | Palgrave Macmillan | 2018Addressing the area of shared leadership, also known as collective or distributed leadership, this edited book embraces the underlying idea that leadership is a dynamic process that intersects closely with followership. While some authors prese[...]Document électronique
This volume explores cultural innovation and transformation as revealed through the emergence of new media genres. New media have enabled what impresses most observers as a dizzying proliferation of new forms of communicative interaction and cul[...]Document électronique
Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge. (source éditeur)Document électronique
Byoungho JIN, Auteur ; Elena CEDROLA, Éditeur scientifique | Palgrave Macmillan | Palgrave studies in practice | 2017Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epi[...]Ouvrage
Mustafa F. OZBILGIN, Auteur ; Ahu TATLI, Auteur ; Karsten JONSEN, Auteur | Palgrave Macmillan | 2015Global Diversity Management provides a rigorous and methodological toolkit for assessing diversity management techniques and strategies. The multi-layered and multi-level global approach contextualizes the issues and provides a comprehensive und[...]Document électronique
This book offers an overview of haptic sensation and its influence on consumers' behaviour, especially in dual and mediated environments where products are accessible through an interface. After almost three decades, marketers have reached a cri[...]Ouvrage
Ronan CARBERY, Directeur de publication ; Christine CROSS, Directeur de publication | Palgrave Macmillan | 2013This lively and refreshingly succinct textbook covers not only all the core areas of the subject, from recruitment to managing rewards, but also focuses on helping students to develop the practical skills they will need to succeed in both their [...]
