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Documents disponibles chez cet éditeur (140)
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Charles T. HORNGREN, Auteur ; Walter T. Jr. HARRISON, Auteur ; M. Suzanne OLIVER, Auteur | Londres [Royaume Uni] : Pearson Education Limited | 2012For Principle of Accounting Courses (Sole Proprietorship). The trusted choice for “I Get It!” moments! With its tried-and-true framework and respected author team, Horngren/Harrison/Oliver’s Accounting–when combined with MyAccountingLab–is th[...]
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Eddie MC LANEY, Auteur ; Peter ATRILL, Auteur | Londres [Royaume Uni] : Pearson Education Limited | 2020The book contains all the information on Accounting and Finance you need to start your career in business. With an emphasis on introducing topics in a step-by-step and accessible way, you will be taught how to understand and use financial inform[...]
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Eddie MC LANEY, Auteur ; Peter ATRILL, Auteur | Londres [Royaume Uni] : Pearson Education Limited | 2018ow in its ninth edition, contains all the information you need to start your business career. With its use of practical techniques and real-world examples, this best-selling text teaches you the basics of understanding and using financial inform[...]
Document électronique
Eddie MC LANEY, Auteur ; Peter ATRILL, Auteur | Londres [Royaume Uni] : Pearson Education Limited | 2023With its approachable style and language that is easy to understand, this edition will help you learn step-by-step how to use financial information and reports as you work through its chapters and expand your learning of accounting and finance f[...]
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Sandra Ernst MORIARTY, Auteur ; Nancy MITCHELL, Auteur ; William WELLS, Auteur ; Nancy MITCHELL, Auteur | Londres [Royaume Uni] : Pearson Education Limited | 2015Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Ten[...]
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Tony DAVIES, Auteur ; Ian CRAWFORD, Auteur | Londres [Royaume Uni] : Pearson Education Limited | 2011
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Courtland L. BOVEE, Auteur ; John V. THILL, Auteur | Londres [Royaume Uni] : Pearson Education Limited | 2014Real-world training for the business world of today and tomorrow. The field’s leading text for more than two decades, Business Communication Today continues to provide the cutting-edge coverage that students can count on to prepare them for r[...]
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Colin FISHER, Auteur ; Alan Lovell, Auteur ; Nestor VALERO-SILVA, Auteur | Londres [Royaume Uni] : Pearson Education Limited | 2013- How do corporate social responsibilities, and good or bad corporate practice, impact on business success in a global economy? - Are individuals responsible for the ethical outcomes of companies’ actions, or are companies themselves responsibl[...]
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Business Ethics as Rational Choice focuses on building decision-making skills so that readers can arrive at, and defend, personal or company decisions in an objective, and convincing, manner. (source: Editeur)
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Michael Robert SOLOMON, Auteur ; Léonard DUMAS, Adaptateur ; Leila EL KAMEL, Adaptateur ; Jean ROY, Adaptateur | ERPI | 2013Le consommateur est-il toujours une énigme pour vous? Le comprendre: voilà le défi central d'une stratégie marketing qui mène au succès en ce 21e siècle. S’appuyant sur les recherches les plus récentes dans le domaine de la consommation, cet ou[...]
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Leon G. SCHIFFMAN, Auteur ; Joe WISENBLIT, Auteur | Londres [Royaume Uni] : Pearson Education Limited | 2019Strategic applications for understanding consumer behavior. Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing str[...]
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It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition,[...]
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Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solo[...]
