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The authors provide a step-by-step guide to the research act. Full of definitions and illustrative examples, the book presents criteria for evaluating a study, as well as responses to common questions posed by students of qualitative research. S[...]Ouvrage
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This expanded second edition: - Explores how to effectively focus on data collection and to think about it for theorizing - Kathy Charmaz presents the definitive guide to doing grounded theory from a constructivist perspective. This second editi[...]Ouvrage
"The latest edition of Corporate Communication has been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics like CEO activism and corporate character. It remains essential reading for[...]Nouveauté
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Cross-Cultural Management: Essential Concepts introduces readers to the fundamentals of cross-cultural management by exploring the influence of culture on interpersonal interactions in organizational settings and examining the ever-increasing nu[...]Ouvrage
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Combining comprehensive coverage with a wide variety of real-life cases, International Entrepreneurship gives you the tools you need to successfully launch international ventures in today's hypercompetitive world. Bestselling author Dr. Robert D[...]Ouvrage
Daniel W. BAACK, Auteur ; Eric G. HARRIS, Auteur ; Donald BAACK, Auteur | London : Sage Publications | 2013International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. The authors identify five key factors that impact any international marketing[...]Ouvrage
Daniel W. BAACK, Auteur ; Barbara CZARNECKA, Auteur ; Donald BAACK, Auteur | London : Sage Publications | 2019Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any inter[...]
