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Documents disponibles chez cet éditeur (56)
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Reflecting the global nature of the workplace, this is a concise introduction to the world of human resource management that goes beyond a prescriptive, how-to approach and prepares you for the issues and dilemmas you may face in your HR career.[...]
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The authors provide a step-by-step guide to the research act. Full of definitions and illustrative examples, the book presents criteria for evaluating a study, as well as responses to common questions posed by students of qualitative research. S[...]
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This expanded second edition: - Explores how to effectively focus on data collection and to think about it for theorizing - Kathy Charmaz presents the definitive guide to doing grounded theory from a constructivist perspective. This second editi[...]
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Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning [...]
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"The latest edition of Corporate Communication has been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics like CEO activism and corporate character. It remains essential reading for[...]
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Cross-Cultural Management: Essential Concepts introduces readers to the fundamentals of cross-cultural management by exploring the influence of culture on interpersonal interactions in organizational settings and examining the ever-increasing nu[...]
Document électronique
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both [...]
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An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a ra[...]
