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Infonomics : How to monetize, manage, and measure information as an asset for competitive advantage

Douglas B. LANEY, Auteur | New York [USA] : Gartner, Inc. | 2018

Infonomics is a must read for a business leaders who intend to succeed in data monetization, a requisite organizational capability for firms competing in the Digital Ecconomy. Doug offers rich examples and detailed foundations that leaders can d[...]

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