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Your classic advanced microeconomic theory textbook delivering rigorous coverage of modern microeconomics (source 4ème de couverture)
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Thomas L. WHEELEN, Auteur ; J. David HUNGER, Auteur ; Alan N. HOFFMAN, Auteur ; Charles E. BAMFORD, Auteur | Harlow : Pearson | 2018Utilize a strategic management model to learn and apply key concepts Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition furthe[...]
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In recent years, several factors have been stepping up the influence and reach of digital in Africa. It would have been easy just to pick out those related to the Internet of Things, the progress of digital in agriculture and the success of Afri[...]
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A complete and balanced introduction to the requisite theory, driving policy issues, and latest research. Todaro and Smith take a policy-oriented approach, presenting economic theory in the context of critical policy debates and country-specific[...]
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Learn about the entrepreneurial processthrough real-world examplesEntrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship,teaching students how to successfully launch and grow their own business. Usingreal b[...]
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Blending theory with real-life applications, this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic subject understanding. It also engages you with the thought processes [...]
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Tracie MILLER-NOBLES, Auteur ; Brenda MATTISON, Auteur ; Ella Mae MATSUMURA, Auteur | Harlow : Pearson | 2021As teachers first, the author team knows the importance of delivering a student experience free of obstacles. Their pedagogy and content uses leading methods in teaching students critical foundational and emerging topics (e.g., data analytics an[...]
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The 15th Edition reflectsthe major trends and shifting forces that impact marketing in this digital ageof customer value, engagement and relationships. This in turn leaves studentswith a richer understanding of basic marketing concepts, strategi[...]
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Patrick De PELSMACKER, Auteur ; Maggie GEUENS, Auteur ; Joeri VAN DER BERGH, Auteur | Harlow : Pearson | 2021An extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and al[...]
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David K. EITEMAN, Auteur ; Arthur I. STONEHILL, Auteur ; Michael H. MOFFETT, Auteur | Harlow : Pearson | 2021Renowned for its authoritative, comprehensive coverage of contemporary international finance, Multinational Business Finance trains the leaders of tomorrow’s multinational enterprises to recognise and capitalise on the unique characteristics of [...]
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This innovative text approaches the subject from a managerial perspective and provides clear and concise coverage of the nature, principles, and practice of operations and process management. The content is organised around diagnostic questions [...]
