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Create magic moments that get you noticed, remembered and referred. Providing excellent customer service is the surest way to greater success for your organisation and a more successful career for you. And it's not half as difficult or time cons[...]Ouvrage
Your classic advanced microeconomic theory textbook delivering rigorous coverage of modern microeconomics (source 4ème de couverture)Ouvrage
Thomas L. WHEELEN, Auteur ; J. David HUNGER, Auteur ; Alan N. HOFFMAN, Auteur ; Charles E. BAMFORD, Auteur | Harlow : Pearson | 2018Utilize a strategic management model to learn and apply key concepts Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition furthe[...]Document électronique
In recent years, several factors have been stepping up the influence and reach of digital in Africa. It would have been easy just to pick out those related to the Internet of Things, the progress of digital in agriculture and the success of Afri[...]Document électronique
A complete and balanced introduction to the requisite theory, driving policy issues, and latest research. Todaro and Smith take a policy-oriented approach, presenting economic theory in the context of critical policy debates and country-specific[...]Document électronique
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The authors explore the allure of entrepreneurship and teach you how to successfully launch and grow your own business. The text draws from real business profiles of inspiring young entrepreneurs. You'll be provided with relevant and relatable e[...]Document électronique
Blending theory with real-life applications, this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic subject understanding. It also engages you with the thought processes [...]Document électronique
Tracie MILLER-NOBLES, Auteur ; Brenda MATTISON, Auteur ; Ella Mae MATSUMURA, Auteur | Harlow : Pearson | 2019This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in Financial and Manager[...]Document électronique
An introduction to marketing using a practical and engaging approach, that shows students how customer value - creating it and capturing it - drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces t[...]Document électronique
Patrick De PELSMACKER, Auteur ; Maggie GEUENS, Auteur ; Joeri VAN DER BERGH, Auteur | Harlow : Pearson | 2021An extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and al[...]Document électronique
David K. EITEMAN, Auteur ; Arthur I. STONEHILL, Auteur ; Michael H. MOFFETT, Auteur | Harlow : Pearson | 2021Renowned for its authoritative, comprehensive coverage of contemporary international finance, Multinational Business Finance trains the leaders of tomorrow’s multinational enterprises to recognise and capitalise on the unique characteristics of [...]Document électronique
This innovative text approaches the subject from a managerial perspective and provides clear and concise coverage of the nature, principles, and practice of operations and process management. The content is organised around diagnostic questions [...]
