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The small town of Bridgeford is in crisis. The high street is half empty, businesses are closing and the idea of civic pride seems old-fashioned to the commuters rushing home from work. Somehow, it seems to have lost its heart. But there is one[...]
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As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake out an identifiable niche. Woolworths suffered from a lack of identity and found that low quality a[...]
