| Titre : | Principles of marketing for a digital age |
| Auteurs : | Tracy L. TUTEN |
| Type de document : | Ouvrage |
| Mention d'édition : | 2ème éd. |
| Editeur : | London : Sage Publications, 2023 |
| ISBN/ISSN/EAN : | 978-1-5297-7979-0 |
| Format : | 496 p. |
| Langues: | Anglais |
| Index. décimale : | 730 (Marketing) |
| Catégories : |
Thésaurus du Management MARKETING SOCIAL ; WEBMARKETING |
| Résumé : |
This award-winning textbook introduces you to all the essential concepts and tools for marketing in a digital age.
The new second edition retains a strong focus on digital and social media marketing, and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behavior. Greater emphasis has been placed on sustainability, diversity and inclusion, providing you with the skills you will need to become an ethical and socially-minded marketer. (source éditeur) |
Exemplaires physiques (1)
| Code-barres | Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|---|
| 206366 | 730 TUT-2023 | Imprimé | Bibliothèque | Marketing | Disponible |
