| Title: | Digital luxury: transforming brands and consumer experiences |
| Authors: | Wided BATAT, Author |
| Material Type: | Electronic document |
| Publisher: | London : Sage Publications, 2019 |
| ISBN (or other code): | 978-1-5264-8358-4 |
| Size: | 280 p. / pdf |
| Languages: | English |
| Class number: | 735.1 (Marketing thématique) |
| Descriptors: |
Thésaurus du Management CONSUMER BEHAVIOR ; ELECTRONIC COMMERCE ; INTERNET |
| Abstract: | The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples. (source éditeur) |
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