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Titre :
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Selling today : partnering to create value
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Auteurs :
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Gerald L. MANNING, Auteur ;
Barry L. REECE, Auteur ;
Michael AHEARNE, Auteur
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Type de document :
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Ouvrage
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Mention d'édition :
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13ème éd.
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Editeur :
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Harlow : Pearson Education Limited, 2014
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ISBN/ISSN/EAN :
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978-1-292-06017-0
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Format :
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550 p. / 28 cm
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Langues:
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Anglais
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Index. décimale :
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734 (Vente / Négociation)
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Catégories :
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Thésaurus du Management
COMMUNICATION NON VERBALE
;
ETUDE DE MARCHE
;
GESTION DE LA RELATION CLIENT
;
MOTIVATION
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Résumé :
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This book helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of “learn by doing” materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople. (source éditeur)
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