| Titre : | Research Methods for Business Students |
| Auteurs : | Mark SAUNDERS, Auteur |
| Type de document : | Document électronique |
| Mention d'édition : | 8ème éd. |
| Editeur : | Londres [Royaume Uni] : Pearson Education Limited, 2020 |
| ISBN/ISSN/EAN : | 978-1-292-20880-0 |
| Format : | |
| Langues: | Anglais |
| Index. décimale : | 520.1 (Recherche en Sciences de Gestion) |
| Catégories : |
Thésaurus du Management MANUEL ; METHODOLOGIE DE LA RECHERCHE ; RECHERCHE |
| Résumé : | Illustrative case studies drawing on published research studies are used throughout and readers are given multiple opportunities to consolidate their learning through review and discussion questions, quizzes, and other exercises. At the end of each chapter a case study takes the reader through the realities and practicalities of applying the knowledge to a specific student research project. This will be an invaluable guide for all students seeking to understand and undertake business and management research. (source éditeur) |
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