| Titre : | Exploring Public Relations and Management Communication |
| Auteurs : | Ralph TENCH, Auteur ; Stephen WADDINGTON, Auteur |
| Type de document : | Document électronique |
| Mention d'édition : | 5ème éd. |
| Editeur : | Harlow : Pearson, 2020 |
| ISBN/ISSN/EAN : | 978-1-292-32174-5 |
| Format : | 672 p. / VitalSource |
| Langues: | Anglais |
| Index. décimale : | 737 (Communication interne & Relations publiques) |
| Catégories : |
Thésaurus du Management COMMUNICATION ; RELATIONS PUBLIQUES ; STRATEGIE |
| Résumé : | Blending theory with real-life applications, this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic subject understanding. It also engages you with the thought processes behind some of the latest PR campaigns. This fundamental yet very practical text recognises the strategic importance of public relations to organisations, growing conversation about professionalism in practice and professional ethics. A comprehensive coverage of the COVID-19 pandemic helps you understand the implications of this global crisis on public relations and strategic communication. |
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