| Title: | Handbook of Research on Customer Engagement |
| Authors: | Linda D. HOLLEBEEK, Publishing director ; David E. SPROTT, Publishing director |
| Material Type: | printed text |
| Publisher: | Cheltenham [Royaume Uni] : Edward Elgar Publishing, 2021 |
| ISBN (or other code): | 978-1-80088-610-0 |
| Size: | 506 p. |
| General note: | Auteur : enseignant MBS |
| Languages: | English |
| Class number: | 730 (Marketing) |
| Descriptors: |
Thésaurus du Management APPLIED RESEARCH ; CONSUMER ; EXPERIENTIAL MARKETING ; MARKETING MANAGEMENT |
| Abstract: |
Providing vital insights into current theoretical and practical treatments of customer engagement, chapters engage with a broad cross-section of state-of-the-art research. Covering the importance of customer engagement in broader marketing practices, conceptual relationships, organizational performance and networks, this Handbook grapples with both conceptual and empirical research to offer insight into current and rapidly emerging research issues.
Featuring a broad theoretical scope, this Handbook attends to a rapidly growing international community of researchers in customer engagement. Scholars from related fields, including management, economics and sociology will also benefit from the range of applications of customer engagement research. This book is also crucial for marketing managers looking to improve and refine marketing environments. (source éditeur) |
Physical copies (4)
| Barcode | Call number | Media type | Location | Section | Status |
|---|---|---|---|---|---|
| 205473 | 730 HOL-2021 | Imprimé | Bibliothèque | Marketing | Available |
| 205472 | 730 HOL-2021 | Imprimé | Bibliothèque | Marketing | Available |
| 205471 | 730 HOL-2021 | Imprimé | Bibliothèque | Marketing | Available |
| 205470 | 730 HOL-2021 | Imprimé | Bibliothèque | Marketing | Available |
