| Title: | Exploring Strategy : Text only |
| Authors: | Gerry JOHNSON, Author ; Richard WHITTINGTON, Author ; Kevan SCHOLES, Author ; Duncan ANGWIN, Author ; Et al., Author |
| Material Type: | electronic document |
| Edition statement: | 12ème éd. |
| Publisher: | Londres [Royaume Uni] : Pearson Education Limited, 2019 |
| ISBN (or other code): | 978-1-292-28251-0 |
| Size: | 592 p. / Vital source |
| Languages: | English |
| Class number: | 702 (Stratégie d'Entreprise) |
| Descriptors: |
Thésaurus du Management COMPANY ; STRATEGY |
| Abstract: |
From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations – how they prosper, how they grow, how they innovate and how they change. This is the Text Only edition, and the Text and Cases edition also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Adnams, Siemens, Air Asia, Apple, Handelsbanken, Glastonbury and the Indian Premier League.
The 12th Edition of Exploring Strategy has been comprehensively updated to help you: · Understand clearly the key concepts and tools of strategic management · Explore hot topics, including business models, corporate governance, innovation and entrepreneurship · Learn from case studies on world-famous organisations such as ITV, IKEA, Uber, Airbnb, Alibaba, and the Chinese movie business. (source éditeur) |
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