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Title:	Consumer behavior : Buying, Having, and Being
Authors:	Michael Robert SOLOMON, Author
Material Type:	Multiple version
Edition statement:	13ème éd.
Publisher:	Londres [Royaume Uni] : Pearson Education Limited, 2020
ISBN (or other code):	978-1-292-31810-3
Size:	640 p. / 28 cm ; Vital source
Languages:	English
Class number:	732 (Consommateurs / Etudes de marché)
Descriptors:	Thésaurus du Management CONSUMER BEHAVIOR ; MARKET ; MARKETING MANAGEMENT ; SOCIAL PSYCHOLOGY
Abstract:	It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behavior. (source Dawsonenter)