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Titre :	Big data : using smart big data, analytics and metrics to make better decisions and improve performance
Auteurs :	Bernard MARR, Auteur
Type de document :	Ouvrage
Editeur :	Wiley-Blackwell, 2015
ISBN/ISSN/EAN :	978-1-118-96583-2
Format :	IX-246 p. / 22 cm
Langues:	Anglais
Index. décimale :	772 (Traitement des données (informatique, ordinateurs, réseaux, internet...))
Catégories :	Thésaurus du Management AIDE A LA DECISION ; BANQUE DE DONNEES ; TIC ; TRAITEMENT DE L'INFORMATION
Résumé :	There is so much buzz around big data. We all need to know what it is and how it works. But what will set you apart from the rest is actually knowing how to use big data to get solid, real-world business results - and putting that in place to improve performance. [This book] shows you how to implement the same practices that leading firms have used to access new dimensions of profitability. You'll learn from clear explanations and countless examples how successful organizations large and small use the SMART model to get ahead : Start with strategy, Measure metrics and date, Apply analytics, Report results, Transform business.(source : 4ème de couverture)