| Title: | Digital Marketing : Strategy, implementation and practice |
| Authors: | Dave CHAFFEY, Author ; Fiona ELLIS-CHADWICK, Author |
| Material Type: | Multiple version |
| Edition statement: | 7ème éd. |
| Publisher: | Montreuil [France] : Pearson Education France, 2019 |
| ISBN (or other code): | 978-1-292-24157-9 |
| Size: | XXX, 545 p. / ill. / 24 cm ; Vital source |
| Languages: | English |
| Class number: | 730 (Marketing) |
| Descriptors: |
Thésaurus du Management ICT ; INFORMATION SYSTEM ; INTERNET ; SOCIAL NETWORK ; STRATEGIC MARKETING |
| Abstract: | This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new 'Essential Digital Skills' boxes give students guidance on how to develop key skills they will need in the workplace. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.(source Dawsonenter) |
| Contents note: | Index |
Physical copies (4)
| Barcode | Call number | Media type | Location | Section | Status |
|---|---|---|---|---|---|
| 205284 | 730 CHA-2019 | Imprimé | Bibliothèque | Marketing | Available |
| 205283 | 730 CHA-2019 | Imprimé | Bibliothèque | Marketing | Not for loan |
| 205282 | 730 CHA-2019 | Imprimé | Bibliothèque | Marketing | Available |
| 205285 | 730 CHA-2019 | Imprimé | Bibliothèque | Marketing | Available |
Digital copies (1)
 Lien vers l'ebook URL |
