| Title: | Marketing : An introduction |
| Authors: | Gary ARMSTRONG, Author ; Philip KOTLER, Author ; Marc Olivier OPRESNIK, Author |
| Material Type: | Book |
| Edition statement: | 13ème éd. |
| Publisher: | Londres [Royaume Uni] : Pearson Education Limited, 2017 |
| ISBN (or other code): | 978-1-292-14650-8 |
| Size: | 669 p. |
| Languages: | English |
| Class number: | 730 (Marketing) |
| Descriptors: |
Thésaurus du Management HANDBOOK ; MARKETING MANAGEMENT ; MARKETING THEORY ; STRATEGIC MARKETING |
| Abstract: |
The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.
For these Global Editions, the editorial team at Pearson has collaborated with educators across the world to address a wide range of subjects and requirements, equipping students with the best possible learning tools. This Global Edition preserves the cutting-edge approach and pedagogy of the original, but also features alterations, customization, and adaptation from the North American version. (source : 4ème de couverture) |
Physical copies (1)
| Barcode | Call number | Media type | Location | Section | Status |
|---|---|---|---|---|---|
| 205104 | 730 ARM-2017 | Imprimé | Bibliothèque | Marketing | Available |
