|
Titre :
|
Social media marketing
|
|
Auteurs :
|
Tracy L. TUTEN, Auteur ;
Michael Robert SOLOMON, Auteur
|
|
Type de document :
|
Ouvrage
|
|
Mention d'édition :
|
3ème ed.
|
|
Editeur :
|
London : Sage Publications, 2018
|
|
ISBN/ISSN/EAN :
|
978-1-5264-2387-0
|
|
Format :
|
423 p.
|
|
Note générale :
|
**Winner of the TAA 2017 Textbook Excellence Award**
|
|
Langues:
|
Anglais
|
|
Index. décimale :
|
730 (Marketing)
|
|
Catégories :
|
Thésaurus du Management
IMAGE DE MARQUE
;
INTERNET
;
MANUEL
;
MARKETING SOCIAL
;
MARKETING STRATEGIQUE
;
MEDIA
;
PLANIFICATION STRATEGIQUE
;
PUBLICITE AUDIOVISUELLE
;
RESEAU SOCIAL
|
|
Résumé :
|
Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. The new third edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing. Expanded new case studies and examples including Facebook, Instagram, Twitter and Snapchat are discussed in relation to globally recognized brands such as Pokemon Go, Nike, Amazon Kindle and Lady Gaga. (source : 4ème de couverture)
|
|
Note de contenu :
|
The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank : https://study.sagepub.com/smm3e
|
