| Title: | Digital and social media marketing : A results-driven approach |
| Authors: | Aleksej HEINZE, Author ; Gordon FLETCHER, Author ; Tahir RASHID, Author ; Ana CRUZ |
| Material Type: | Book |
| Publisher: | Routledge, 2017 |
| ISBN (or other code): | 978-1-138-91791-0 |
| Size: | 319 p. |
| Languages: | English |
| Class number: | 730 (Marketing) |
| Descriptors: |
Thésaurus du Management AUDIOVISUAL ADVERTISING ; ELECTRONIC COMMERCE ; ICT ; MEDIA ; SOCIAL NETWORK ; STRATEGIC MARKETING |
| Abstract: |
Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade.
Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community. (source : 4ème de couverture) |
Physical copies (1)
| Barcode | Call number | Media type | Location | Section | Status |
|---|---|---|---|---|---|
| 203584 | 730 HEI-2017 | Imprimé | Bibliothèque | Marketing | Available |
