| Titre : | The growth hacker's guide to the galaxy : 100 proven growth hacks for the digital marketer |
| Auteurs : | Mark HAYES, Auteur ; Jeff GOLDENBERG, Auteur |
| Type de document : | Ouvrage |
| Editeur : | Aspen : Insurgent publishing, 2015 |
| ISBN/ISSN/EAN : | 978-1-940715-03-2 |
| Format : | 261 p. |
| Langues: | Anglais |
| Index. décimale : | 735.1 (Marketing thématique) |
| Catégories : |
Thésaurus du Management ECONOMIE DU SAVOIR ; MARKETING OPERATIONNEL ; MARKETING STRATEGIQUE ; TIC |
| Résumé : |
The Growth Hacker’s Guide to the Galaxy is the ultimate compendium of growth hacks for the modern digital marketer, written by marketing veterans Jeff Goldenberg (Head of Growth at Borrowell and TechStars Mentor) and Mark Hayes (CEO of Rocketshp and founder of one of the world's first growth hacking agencies).
What You Will Learn: 1. The Most Effective Tools, Software, and Technology in the Galaxy for Digital and Startup Marketers 2. 100 Must-Know Growth Hacks to Take your Business to the Next Level (focusing on 3 key areas: Product-Market Fit, Transition to Growth, and Scale) 3. Insider Info from Leading Startups Showcasing the Best Growth Hacks Ever Conceived (and exactly how they did it)! (source éditeur) |
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| Code-barres | Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|---|
| 200680 | 735.1 HAY-2015 | Imprimé | Bibliothèque | Marketing | Disponible |
