| Titre : | The power of visual storytelling : how to use visuals, videos, and social media to market your brand |
| Auteurs : | Ekaterina WALTER, Auteur ; Jessica GIOGLIO, Auteur |
| Type de document : | Ouvrage |
| Editeur : | McGraw-Hill, 2014 |
| ISBN/ISSN/EAN : | 978-0-07-182393-7 |
| Format : | X, 221 p / ill. / 23 cm |
| Langues: | Anglais |
| Index. décimale : | 736.1 (Publicité / E-communication) |
| Catégories : |
Thésaurus du Management COMMUNICATION NON VERBALE ; COMMUNICATION PAR L'IMAGE ; MARKETING VIRAL ; PUBLICITE ; PUBLICITE AUDIOVISUELLE |
| Résumé : | Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180 per cent more engagement than those without. Viewers spend 100 per cent more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes. (source Copac) |
| Note de contenu : | Bibliogr. Index |
Exemplaires physiques (1)
| Code-barres | Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|---|
| 114 701 | 736.1 WAL-2014 | Imprimé | Bibliothèque | Marketing | Disponible |
