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Titre :	Marketing management
Auteurs :	Philip KOTLER, Auteur ; Kevin Lane KELLER, Auteur
Type de document :	Versions multiples
Mention d'édition :	15ème éd.
Editeur :	Londres [Royaume Uni] : Pearson Education Limited, 2016
ISBN/ISSN/EAN :	978-1-292-09262-1
Format :	136 p. / ill. / 28 cm ; Vital source
Langues:	Anglais
Index. décimale :	730 (Marketing)
Catégories :	Thésaurus du Management GESTION DU MARKETING ; THEORIE DU MARKETING
Résumé :	For Principles of Marketing courses that require a comprehensive text Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

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Code-barres	Cote	Support	Localisation	Section	Disponibilité
114 257	730 KOT-2016	Imprimé	Bibliothèque	Marketing	Disponible
203821	730 KOT-2016	Imprimé	Bibliothèque	Marketing	Disponible
203411	730 KOT-2016	Imprimé	Bibliothèque	Marketing	Disponible