|Titre :||The retail revival : reimaging business for the new age of consumerism|
|Auteurs :||Doug STEPHENS, Auteur|
|Type de document :||Ouvrage|
|Editeur :||Hoboken [Etats-Unis] : John Wiley & Sons, 2013|
|Format :||XXII-250 p.|
|Index. décimale :||733 (Distribution / Merchandising)|
Thésaurus du ManagementCOMMERCE DE DETAIL ; COMMERCE DE DETAIL SECTEUR ; COMPORTEMENT DU CONSOMMATEUR
Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters. High Street and Main Street are becoming the stuff of nostalgia. The Big Box is losing ground to new models that attract consumers through their most-trusted assistantthe smartphone. Whats next? Whats the future for youa retailerwho is witnessing a tsunami of change and not knowing if this means grasping ahold of new opportunity or being swept away?
The Retail Revival answers these questions by looking into the not-so-distant retail past and by looking forward into a future that will continue to redefine retail and its enormous effect on society and our economies. Massive demographic and economic shifts, as well as historic levels of technological and media disruption, are turning this once predictable industrywhere average was kinginto a sea of turbulent change, leaving consumer behavior permanently altered. Doug Stephens, internationally renowned consumer futurist, examines the key seismic shifts in the market that have even companies like Walmart and Procter & Gamble scrambling to cope, and explores the current and future trends that will completely change the way we shop.
The Retail Revival provides no-nonsense clarity on the realities of a completely new retail marketplace realities that are driving many industry executives to despair. But the future need not be dark. Stephens offers hope and guidance for any businesses eager to capitalize on these historic shifts and thrive.
Entertaining and thought-provoking, The Retail Revival makes sense of a brave new era of consumer behavior in which everything we thought we knew about retail is being completely reimagined. (2ème de couverture)
Exemplaires physiques (1)
|114 148||733 STE-2013||Imprimé||Bibliothèque||Indéterminé||Disponible|