|Titre :||Customer innovation : customer-centric strategy for enduring growth|
|Auteurs :||Marion DEBRUYNE, Auteur|
|Type de document :||Ouvrage|
|Editeur :||Londres [Royaume Uni] : Kogan Page, 2014|
|Format :||VIII-253 p. / couv. ill. en coul.|
|Index. décimale :||763 (Innovations & Management de l'innovation)|
Thésaurus du ManagementETUDE DE CAS ; INNOVATION ; STRATEGIE
A new set of organizations have discovered a new formula. They combine customer-centricity with innovative power. These organizations have created a completely outside-in approach to the market. They start from the market and design their strategy around it, replacing practices of the past with a new set of capabilities. This enables them to be ahead of the curve in discovering new market opportunities, and developing new products and services faster than ever before. Leveraging three different "lenses", the connect with the customer today, while preparing the growth strategy of tomorrow.
Customer innovation presents a unique case for developing the outside-in organization to drive your business success, combining market orientation with innovation to enable actionable positive change in the way your company does business. The 3x3 framework gives you practical guide to focus your business on the customer of today and the customer of the future.
Packed with case studies from a range of leading global companies including Disney, Coca-Cola, LEGO, Netflix, KLM, Carglass, Johnson & Johnson, Komatsu, Callebaut and others, Marion Debruyne's innovative new book gives every business the framework it needs to combine customer focus with innovation to achieve success. (4ème de couverture)
|107171||763 DEB-2014||Imprimé||Bibliothèque||Management / Stratégie||Disponible|