| Titre : | Predictably irrational : The hidden forces that shape our decisions |
| Auteurs : | Dan ARIELY, Auteur |
| Type de document : | Ouvrage |
| Editeur : | Harper Perennial, 2009 |
| ISBN/ISSN/EAN : | 978-0-06-135324-6 |
| Format : | 349 p. |
| Langues: | Anglais |
| Index. décimale : | 160 (Sciences du comportement) |
| Catégories : |
Thésaurus du Management ESSAI LITTERAIRE ; SCIENCE DU COMPORTEMENT ; THEORIE DE LA DECISION |
| Résumé : |
When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we ?
In this newly revides and expanded edition of the groundbreaking New York times best seller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to loose weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable - making us predictably irrational. |
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| Code-barres | Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|---|
| 106932 | 160 ARI-2009 | Imprimé | Bibliothèque | Sciences humaines | Disponible |
