| Title: | Business Communication today |
| Authors: | Courtland L. BOVEE, Author ; John V. THILL, Author |
| Material Type: | Book |
| Edition statement: | 12e ed. |
| Publisher: | Londres [Royaume Uni] : Pearson Education Limited, 2014 |
| ISBN (or other code): | 978-1-292-00891-2 |
| Size: | 679 p. |
| Languages: | English |
| Class number: | 737 (Communication interne & Relations publiques) |
| Descriptors: |
Thésaurus du Management COMMUNICATION ; GROUP COMMUNICATION ; JOB INTERVIEW ; REPORT ; SEARCH FOR EMPLOYMENT ; VERBAL COMMUNICATION ; WRITTEN COMMUNICATION |
| Abstract: |
Real-world training for the business world of today and tomorrow.
The field’s leading text for more than two decades, Business Communication Today continues to provide the cutting-edge coverage that students can count on to prepare them for real business practice. Other textbooks release new editions that don’t reflect their copyright year, training students in practices from the last decade—Bovée/Thill provides real-world training for the business world of today and tomorrow. This edition includes up-to-date coverage of the social communication model that’s redefining business communication and reshaping the relationships between companies and their stakeholders. (Source: Amazon) |
| Contents note: |
I Understanding th foundations of business communication
1. Achieving success through effective business communication 2. Mastering team skills and interpersonal communication 3. Communicating in a world of diversity II Applying the three-step wrting process 4. Planning business messages 5. Writing business messages 6. Completing business messages III Electronic, social, and visual media 7. Electronic media 8. Social media 9. Visual media IV Brief Messages 10. Writing routine and positive messages 11. Writing negative messages 12. Writing persuasive messages V Reports and proposals 13. Finding, evaluating, and processing information 14. Planning reports and proposals 15. Writing and completing reports and proposals VI Designing and delivering oral and online presentations 16. Developing oral and online presentations 17. Enhancing presentations with slides and other visuals VII Writing employment messages and interviewing for jobs 18. Building careers and writing resumés 19. Applying and interviewing for employment |
Physical copies (1)
| Barcode | Call number | Media type | Location | Section | Status |
|---|---|---|---|---|---|
| 106905 | 737 BOV-2014 | Imprimé | Bibliothèque | Marketing | Available |
