| Title: | Airport marketing |
| Authors: | Nigel HALPERN ; Anne GRAHAM |
| Material Type: | Book |
| Publisher: | Routledge, 2013 |
| Other publisher: | New-York [Etats-Unis] : Taylor & Francis Group |
| ISBN (or other code): | 978-0-415-52938-9 |
| Size: | 225 p. |
| Languages: | English |
| Class number: | 735.1 (Marketing thématique) |
| Descriptors: |
Thésaurus du Management AIRPORT ; MARKETING MANAGEMENT |
| Abstract: | |
| Contents note: |
1. Introduction
2. The airport market environment 3. The market for airport services 4. Airport marketing research 5. Airport marketing planning 6. The airport product 7. Airport pricing 8. Promotion of airports 9. Airport distribution |
Physical copies (1)
| Barcode | Call number | Media type | Location | Section | Status |
|---|---|---|---|---|---|
| 102170 | 735.1 HAL-2013 | Imprimé | Bibliothèque | Marketing | Not for loan |
