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Ouvrages de la bibliothèque en indexation 738 (18)

Ouvrage
Cet ouvrage propose une méthode, des techniques simples et des exemples concrets issus de tous les secteurs afin d'utiliser les réseaux sociaux pour augmenter ses ventes. (source Electre)Document électronique
Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body languageand thereby deliver the right[...]Ouvrage
For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically-rathe[...]