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735 Marketing industriel / Business to businessOuvrages de la bibliothèque en indexation 735.1 (66)
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The Growth Hacker’s Guide to the Galaxy is the ultimate compendium of growth hacks for the modern digital marketer, written by marketing veterans Jeff Goldenberg (Head of Growth at Borrowell and TechStars Mentor) and Mark Hayes (CEO of Rocketshp[...]
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This book provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. It rationalizes those business models that have achieved profitability and unveils the original methods that were u[...]
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Drawing from a variety of experts in an industry that has seen major disruptions and technology advancements since the third edition, The Movie Business Book offers a comprehensive, authoritative overview of this fascinating, global business. A[...]
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Face à des attentes clients très élevées, la vente dans le luxe requiert un état d'esprit et des compétences spécifiques, une approche client très personnalisée et émotionnelle ainsi qu'un service sur mesure. Avec ce livre, le premier consacré [...]
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Hervé HANNIN, Directeur de publication ; Jean-Pierre COUDERC, Directeur de publication ; François d' HAUTEVILLE, Directeur de publication ; Etienne MONTAIGNE, Directeur de publication | Paris : la Documentation française | 2010Présentation de l'état des lieux du marché du vin en France et dans le monde, avec la montée de la concurrence et la baisse de la consommation. (source Electre)
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Foued CHERIET, Auteur ; Carole MAUREL, Auteur ; Paul AMADIEU, Auteur ; Hervé HANNIN, Auteur | Wiley-Iste | 2020This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Science[...]
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In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to be designed for service from th[...]
