Catégories
Thésaurus du Management > GESTION DU MARKETING > MARKETING STRATEGIQUE > MARKETING OPERATIONNEL
MARKETING OPERATIONNEL |
Documents disponibles dans cette catégorie (16)

![]()
Document électronique
Dozens of lively international case studies that help readers put core marketing principles in a real-world context. From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation [...]