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Al RIES, Auteur ; Jack TROUT, Auteur ; Stéphane Carn, Traducteur | Malakoff : Dunod | Marketing - communication (Paris. 2016), ISSN 2495-0181 | 2021La plupart d'entre nous sont persuadés qu'une stratégie marketing correctement conçue, exécutée et financée atteint de facto son objectif. Il n'en est rien. Des milliards ont ainsi été engloutis dans des plans marketing qui n'avaient pas la moin[...]Ouvrage
Industry after industry is becoming technology driven as software rapidly eats the world. As it spreads, so do complexity and opportunity. There are clear signs that the traditional B2B business model designed 125 years ago as a simple "make, se[...]Ouvrage
In the modern workplace, clearly defined hierarchies are on the wane, few of us have 'jobs for life' and many of us have portfolio careers or are self-employed. In these self-reliant times, it's essential to be remembered for the right reasons. [...]Document électronique
Philip KOTLER, Auteur ; Hermawan KARTAJAYA, Auteur ; Iwan SETIAWAN, Auteur | Hoboken [Etats-Unis] : John Wiley & Sons | 2017Today's customers have less time and attention to devote to your brand and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the ma[...]Document électronique
Carsten LINZ, Auteur ; Günter MULLER-STEWENS, Auteur ; Alexander ZIMMERMANN, Auteur | Londres [Royaume Uni] : Kogan Page | 2017This book is a step-by-step guide for leaders who want to seize the opportunity of new business models and gain a competitive advantage. It explains how to assess the status quo, identify the value of future business models and develop a transfo[...]Ouvrage
Jordan J LOUVIERE, Auteur ; David A. HENSHER, Auteur ; Joffre Dan SWAIT, Auteur | Cambridge [Royaume Uni] : Cambridge University Press | 2010Understanding and predicting the behavior of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the past thirty years. An understanding of individual consumer behavior can lead to [...]
