Descriptors
(2)
Make a suggestion Refine your searchelectronic document
Philip KOTLER, Author ; Hermawan KARTAJAYA, Author ; Iwan SETIAWAN, Author | Hoboken [Etats-Unis] : John Wiley & Sons | 2017Today's customers have less time and attention to devote to your brand and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the ma[...]printed text
The power of visual storytelling : how to use visuals, videos, and social media to market your brand
Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180 per cent more engagement than those without. Viewers spend 100 per cent more [...]
