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Thésaurus du Management > SALE > TRADE NEGOTIATION > SALES TECHNIQUE > ELECTRONIC COMMERCE
ELECTRONIC COMMERCESynonymsOnline purchase ;E-commerce ;M-commerce Pure playerSee also: |
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Industry after industry is becoming technology driven as software rapidly eats the world. As it spreads, so do complexity and opportunity. There are clear signs that the traditional B2B business model designed 125 years ago as a simple "make, se[...]printed text
Cet ouvrage apporte à tous les clés pour comprendre : -l'impact d Internet sur l'entreprise et l'évolution des modèles économiques ; - comment créer un site marchand performant et vendre sur Internet en toute sécurité ; - comment rendre son[...]printed text
Aleksej HEINZE, Author ; Gordon FLETCHER, Author ; Tahir RASHID, Author ; Ana CRUZ | Routledge | 2017Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those le[...]
Dave CHAFFEY, Author ; David EDMUNDSON-BIRD, Author ; Tanya HEMPHILL, Author | Londres [Royaume Uni] : Pearson Education Limited | 2019Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the [...]electronic document
This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated cha[...]printed text
Olivier BADOT, Author ; Jean-François LEMOINE, Author ; Adeline OCHS, Author ; Michel-Edouard LECLERC, Author of introduction, etc. ; Rozenn PERRIGOT, Author of afterword, postface, colophon, etc. | Montreuil [France] : Pearson | 2018Cet ouvrage vise à mieux comprendre la distribution et le commerce au regard des enjeux actuels tout en intégrant les forts bouleversements que vit ce secteur. La distribution se comprend dans un sens large et propose une multitude de formats de[...]printed text
Véritable Guide pratique du droit qui s applique au commerce électronique (ou e-commerce), ce livre a pour objectif : d accompagner l e-commerçant dans la pratique actuelle de son activité en développant les règles juridiques qui l encadrent ; [...]electronic document
Kenneth C. LAUDON, Author ; Carol GUERCIO TRAVER, Author | Londres [Royaume Uni] : Pearson Education Limited | 2020This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field. For the under[...]electronic document
Kenneth C. LAUDON, Author ; Carol GUERCIO TRAVER, Author | Londres [Royaume Uni] : Pearson Education Limited | 2021This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field. For the under[...]printed text
Kenneth C. LAUDON, Author ; Carol GUERCIO TRAVER, Author | Londres [Royaume Uni] : Pearson Education Limited | 2018This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field. For the under[...]printed text
Kenneth C. LAUDON, Author ; Carol GUERCIO TRAVER, Author | Londres [Royaume Uni] : Pearson Education Limited | 2013The market-leading text for E-commerce. This comprehensive, market-leading text emphasises the three major driving forces behind E-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework[...]printed text
Kenneth C. LAUDON, Author ; Carol GUERCIO TRAVER, Author | Londres [Royaume Uni] : Pearson Education Limited | 2016This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field. For the under[...]printed text
Henri ISAAC, Author ; Pierre VOLLE, Author ; Yann BREBAN, Associate | Montreuil [France] : Pearson Education France | 2011Ce manuel propose une synthèse essentielle au commerce électronique, qui est envisagé ici comme un véritable projet managérial. L¹accent est mis sur les entreprises impliquées dans les échanges commerciaux en ligne (industriels, distributeurs ph[...]printed text
Henri ISAAC, Author ; Pierre VOLLE, Author ; Yann BREBAN, Associate | Montreuil [France] : Pearson | 2014Ce manuel propose une synthèse pluridisciplinaire du commerce électronique, envisagé ici comme un véritable projet managérial. L'accent est mis sur les entreprises impliquées dans les échanges commerciaux en ligne (industriels, distributeurs phy[...]
Une synthèse pluridisciplinaire mêlant questions stratégiques, informatiques, organisationnelles, marketing, managériales et juridiques pour une appréhension globale du commerce électronique. Chaque chapitre propose des études de cas, des exempl[...]
