Catégories
|
Thésaurus du Management > GESTION DU MARKETING > POLITIQUE COMMERCIALE > POLITIQUE DE PRODUIT > MARQUE
MARQUESynonyme(s)Logo Extension de marqueVoir aussi |
Documents disponibles dans cette catégorie (54)
Ouvrage
For students, managers and senior executives studying Brand Management. Keller’s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global [...]
Ouvrage
Kevin Lane KELLER, Auteur ; Tony APERIA, Auteur ; Mats GEORGSON, Auteur | Londres [Royaume Uni] : Pearson Education Limited | 2012Strategic Brand Management 2e provides a comprehensive and up-to-date treatment of the subjects of brands, brand equity, and strategic brand management. Strategic brand management involves the design and implementation of marketing programmes an[...]
Ouvrage
Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book presents a comprehensive framework for developing [...]
Ouvrage
Rajendra K. SRIVASTAVA, Directeur de publication ; Gregory METZ THOMAS, Directeur de publication | London : Sage Publications | 2016How will brands drive business strategy? How will brands keep pace with the rapid change in technology? Will the existing rules of building and leveraging brands apply in future? How differently will the brands of future be managed? This book ex[...]
Ouvrage
This book provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. It rationalizes those business models that have achieved profitability and unveils the original methods that were u[...]
Document électronique
Dozens of lively international case studies that help readers put core marketing principles in a real-world context. From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation [...]
Ouvrage
Patrick MERCIER, Auteur ; Jacques SEGUELA, Préfacier, etc. ; Frédéric MAZZELLA, Auteur | welovebooks | 2020Dans un contexte où elles sont remises en cause, les entreprises doivent opérer une transformation. La bénévolence, qui consiste à mettre la bienveillance au service des marques, représenterait une solution pour générer une croissance économique[...]
Ouvrage
Olivier ASSOULY, Auteur ; Christel CARLOTTI, Auteur ; Evelyne CHABALLIER, Auteur ; Et al., Auteur | Paris [France] : Institut français de la mode (IFM) | 2008
Ouvrage
Wise Family Business aims to help families in business to identify new and better ways of achieving longevity, sustainability and performance. The book presents ground-breaking new insights and practical examples from a range of growing family b[...]
