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Thésaurus du Management > COMMUNICATION
COMMUNICATIONSynonyme(s)Communication humaine Théorie de la communicationVoir aussi |
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Edward L. BERNAYS, Auteur ; Samuel HOFFENSTEIN, Auteur ; Walter J. KINGSLEY, Auteur ; Murdock PEMBERTON, Auteur | Franklin Classics | 2018This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Th[...]
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Magali A. DELMAS, Auteur ; David COLGAN, Auteur | Redwood city [Etats-Unis] : Stanford University Press | 2018The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total p[...]
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Joseph A. DeVITO, Auteur | 2019An introduction to interpersonal communication that emphasizes the impact of our choices The Interpersonal Communication Book provides in-depth coverage of interpersonal communication, blending theory and research with practical skills. Author [...]
Document électronique
The importance of communication for organizations has been an ongoing concern since management was first theorized. Yet language has tended to be viewed as simply a medium of communication - without language per se being theoretically problemati[...]
Document électronique
When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing. T[...]
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La publicité dévore l'espace urbain et social. Elle est devenue une véritable pollution visuelle dans nos communes. Son objectif est de faire consommer plus et suscite les frustrations. Ce guide qui détaille la législation en vigueur concernant [...]
