Learning Center

Electronic document

Digital and Social Media Marketing : Emerging Applications and Theoretical Development

Nripendra P. RANA, Author ; Emma L. SLADE, Author ; Et al., Author | New-York : Springer | 2019

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates pr[...]

More information...

Digital copies