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Digital business and e-commerce management : strategy, implementation and practice

Dave CHAFFEY, Auteur ; David EDMUNDSON-BIRD, Auteur ; Tanya HEMPHILL, Auteur | Londres [Royaume Uni] : Pearson Education Limited | 2019

Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the [...]

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