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Understanding the role of business analytics : some applications

Hardeep CHAHAL, Directeur de publication ; Jeevan JYOTI, Directeur de publication ; Jochen WIRTZ, Directeur de publication | New-York : Springer | 2018

This book encompasses empirical evidences to understand the application of data analytical techniques in emerging contexts. Varied studies relating to manufacturing and services sectors including healthcare, banking, information technology, powe[...]

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