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Gary ARMSTRONG, Auteur ; Philip KOTLER, Auteur ; Marc Olivier OPRESNIK, Auteur | Londres [Royaume Uni] : Pearson Education Limited | 2017The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and pra[...]Document électronique
The 15th Edition reflectsthe major trends and shifting forces that impact marketing in this digital ageof customer value, engagement and relationships. This in turn leaves studentswith a richer understanding of basic marketing concepts, strategi[...]Ouvrage
Philip KOTLER, Auteur ; Gary ARMSTRONG, Auteur ; Marc Olivier OPRESNIK, Auteur | Londres [Royaume Uni] : Pearson Education Limited | 2018For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever[...]
