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Ralph TENCH, Auteur ; Liz YEOMANS, Auteur | Londres [Royaume Uni] : Pearson Education Limited | 2014Exploring Public Relations is the definitive academic text on Public Relations. Now in its third edition, the book is essential reading on courses in PR at undergraduate and postgraduate level. It continues to provide a critical analysis of the [...]
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Blending theory with real-life applications, this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic subject understanding. It also engages you with the thought processes [...]
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Ralph TENCH, Auteur ; Liz YEOMANS, Auteur | Londres [Royaume Uni] : Pearson Education Limited | 2017This text is the definitive academic guide on public relations and one of the only texts on the market to take this particular approach to the field. It offers critical analysis of the subject, blended with theory and real-life application, maki[...]
