Author details
Available item(s) by this author (1)
Make a suggestion Refine your searchprinted text
Alvin C. BURNS, Author ; Ronald F. BUSH, Author ; Nilanjana SINHA, Author | Londres [Royaume Uni] : Pearson Education Limited | 2014For undergraduate marketing research courses. The "nuts and bolts" of marketing research. Marketing Research gives students a "nuts and bolts" understanding of marketing research and provides them with extensive information on how to use it. Wri[...]
