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Best Practices in Global Wine Tourism is a collection of fifteen case studies from around the world describing methods used by highly successful wine regions and wineries. Learn how innovative wine professionals turned challenges into successes [...]Book
Jérôme GALLO, Publishing director ; Steve CHARTERS, Publishing director | Montreuil [France] : Pearson | 2014Une introduction au management et au marketing pour l'industrie du vin, présentant l'économie et le contexte légal du vin à un niveau mondial, ainsi que les derniers apports de l'oenotourisme, du luxe, de l'hôtellerie et des nouvelles technologi[...]Book
The world of wine business is rapidly developing. A drink which for centuries was made and sold locally, primarily around the Mediterranean, is now produced around the world and has growing markets in places as diverse as East Asia, tropical Afr[...]
