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Electronic document

Social marketing : Behavior Change for Social Good

Nancy LEE, Author ; Philip KOTLER, Author | London : Sage Publications | 2023

For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 S[...]

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Digital copies

Book

Social marketing : Influencing behaviors for good

Nancy LEE, Author ; Philip KOTLER, Author ; Philip KOTLER | London : Sage Publications | 2011

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