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Christopher LOVELOCK, Author ; Jochen WIRTZ, Author ; Denis LAPERT, Author | Montreuil [France] : Pearson | 2014Axé sur le management et la stratégie, cet ouvrage propose une analyse des produits, des consommateurs et des marchés du secteur tertiaire. Après avoir examiné les éléments essentiels du marketing, il explique les processus de fourniture de serv[...]printed text
electronic document
Hardeep CHAHAL, Publishing director ; Jeevan JYOTI, Publishing director ; Jochen WIRTZ, Publishing director | New-York : Springer | 2018This book encompasses empirical evidences to understand the application of data analytical techniques in emerging contexts. Varied studies relating to manufacturing and services sectors including healthcare, banking, information technology, powe[...]
