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This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Clow and Baack examine advertisin[...]Ouvrage
Daniel W. BAACK, Auteur ; Eric G. HARRIS, Auteur ; Donald BAACK, Auteur | London : Sage Publications | 2013International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. The authors identify five key factors that impact any international marketing[...]Ouvrage
Daniel W. BAACK, Auteur ; Barbara CZARNECKA, Auteur ; Donald BAACK, Auteur | London : Sage Publications | 2019Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any inter[...]
