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Ce guide propose un processus étape par étape pour développer une culture de l'innovation dans l'entreprise, pour rassembler les différents individus et groupes dans l'organisation afin de concevoir, d'élaborer et de concrétiser les idées. Ce mo[...]electronic document
For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 S[...]printed text
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Alexander CHERNEV, Author ; Philip KOTLER, Author of introduction, etc. | [Chicago] : Cerebellum Press | 2018Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book presents a comprehensive framework for developing [...]
