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Peter J. DOWLING, Auteur ; Denice E. Welch, Auteur ; Randall S. SCHULER, Auteur | International Thomson Publishing | 1999Written by authors with broad international experience, this current and comprehensive resource contains extensive international research and examples without losing its appeal to a U.S. audience. This text focuses on the choices that confront [...]Ouvrage
Rebecca PIEKKARI, Auteur ; Denice E. Welch, Auteur ; Lawrence S. WELCH, Auteur | Cheltenham [Royaume Uni] : Edward Elgar Publishing | 2014Language permeates every facet of international business in the 21st century. However, being aware of this multilingual reality is not enough. This book presents a case for recognizing and appreciating the importance of language, its multifacete[...]
